Subscribers | Charities Management magazine | No. 142 New Year 2022 | Page 8
The magazine for charity managers and trustees

NEWS

INTRODUCING THIS NEWS PAGE

RICHARD BLAUSTEN, editor of CHARITIES MANAGEMENT, writes: Once you start casting your eye further down you will see most of the material below is concerned with financial aspects, particularly charity income and fundraising. We report on a variety of surveys into the state of charity income and donating patterns. However, evaluating exactly what has been going on across the sector is difficult because the surveys use different samples and analytical techniques, and sometimes are predicated on different themes.

So, at the very least, the income and fundraising picture for charities has been and still looks like being mixed. At the same time, income and fundraising outcomes can depend much on the individual skills employed - investment results vary and fundraising initiatives can both triumph and flop.

Nevertheless, there are lots of positives to be found in the survey results reported on below, while the very large corporate donations (made through "charity of the year" partnerships from employee fundraising activity) indicate a very strong underpinning of overall fundraising potential over 2022.

Of course, charities face big financial challenges in terms of meeting increased demand for their services, but there are donors out there for charities who have the skills to attract them. And, buried in the material below, there is some good news. It doesn’t all have to be digital – direct mail is making a comeback.

Do have a great read of the whole NEWS section.

Charity recruitment methods have a common base

Charity Job, the charity job board, has published research entitled “How UK Charities Recruit”, which provides insights into how charities recruit paid staff and what steps they take to try to make their processes fair.

CVs are still by far the most common recruitment tool, though many charities combined different methods (this is why the percentages do not sum to 100). Nearly seven in ten respondents (69%) required their applicants to submit a CV. Over half of respondents asked for a cover letter (55%) or an application form (51%).

Just under half of respondents asked for an equal opportunities or diversity monitoring form (46%).

Charities believe the way they recruit to be effective. Eight in ten (83%) said it was fairly (56%) or very (25%) effective. Fewer than one in ten felt their recruitment method was ineffective.

Those who used application forms were slightly less likely to find them effective overall (82%) but more likely to find them very effective (30%). Also, fewer reported them very ineffective (2.7%).

The issue of fairness in recruitment is gaining in importance, but is not simple or easy to tackle, says Charity Job. There are, however, many steps that charities can take to try to make their recruitment more likely to be fair. So far the picture is mixed. Of the charities surveyed 96% advertised the job publicly, 88% included a salary in the job advert, and 83% posted their vacancy on social media.

Also, 63% highlighted the possibility of flexible working, 59% had an interview panel with diversity of one or more protected characteristics, 53% stated a commitment to diversity, 32% used anonymous recruitment, 12% used a diverse range of images in and around the advert, while 10% set diversity targets for recruitment.

Other selection methods involving diversity were less used by charities. 9% used a tool to remove gendered language. 9% had an equality, diversity and inclusion expert assess the advert. 5% set targets or quotas for diversity in short/longlist composition. 3% recruited someone because they had a protected characteristic.

Generosity of top earners plummets

The wealthiest people in Britain cut their typical donation to charity by more than a fifth in the years preceding the pandemic, despite enjoying a 10% increase in income over the same period, according to a Pro Bono Economics study for the Law Family Commission on Civil Society. The study has revealed a significant decline in declared donations from the nation’s top 1% of earners – those with pre-tax personal incomes of £175,000 a year or more - despite soaring incomes in recent years.

While typical annual earnings in this group jumped from £247,000 to £271,000 between 2011/12 and 2018/19, the typical charitable donation declared on their tax returns fell from £680 a year to £538 a year, or £45 a month.

The analysis reveals that although those earners in the top 1%, who total around 344,000, earn 14% of pre-tax income in the UK, their declared donations equate to just 6% of the total donations to charity from the public.

Overall, the value of charitable giving from the public as a whole increased prior to the pandemic. In real terms, giving to charities, including donations, legacies and fundraising, has increased from £14.8 billion in 2011-12 to £19.6bn in 2018-19.

Among other findings, the Pro Bono Economics study identified that:

Charities missed out on £2.1bn of income (including Gift Aid) between 2011/12 and 2018/19. That is the extra income charities would have received had the value of declared donations from the top 1% grown in line with the top earner group’s soaring income level, rather than falling.

There is a “generosity gap” within the super-rich worth a potential £1.4bn a year to the nation’s charities. Nearly two-thirds (63%) of the total value of money donated by the UK’s top 1% comes from less than 0.5% of the group – equivalent to just 1,700 individuals. Donations across the wider group typically account for just 0.2% of individuals’ incomes. According to the research, UK charities would benefit from an extra £1.4bn each year if every member of the top 1% lifted their donation rates to at least 1% of their income.

Typical giving among the super-rich is no higher in proportional terms than that recorded across the wider population. The analysis for the Law Family Commission on Civil Society reveals that although those in the top 1% earn 14% of pre-tax income in the UK, their declared donations account for just 6% (or £950m) of the total donations made to charity by the public.

According to the research, those members of the top 1% with annual incomes of around £187,000 typically declare donations of around £33 a month, equivalent to just 0.21% of their income. Among the richest fifth of the top 1%, those with annual incomes averaging £722,000, the typical declared donation rises to £113 a month – or 0.16% of income. Across the wider UK population, typical donations among those who support charities stand at around £20 a month.

Mixed record and outlook for charity income

At a time of soaring demand for their services, but with restricted opportunities for fundraising, 61% of charities either maintained or increased income during the last 18 months, according to research from Enthuse, the donations, fundraising and event registration platform.

However, even with the public’s generous support, 26% of charities stated that they had lower income than usual, and a further 12% described it as very volatile. So while the pandemic has highlighted the key role charities play in society, some have fared better than others.

The results are part of the first Charity Pulse report from Enthuse that explores how the pandemic has impacted charities of different sizes, the biggest opportunities and challenges in 2022, and how far advanced causes are in their digital journeys.

HOW COVID HAS IMPACTED CHARITIES. Large charities have, on the whole, remained stable through the pandemic. 69% of large charities have seen similar or even rising levels of income. It is the medium and smaller charities that have found things more challenging, with 45% and 44% respectively reporting lower or very volatile income in the past year.

Covid has affected charities in more ways than just income, with half of charities declaring that at first they found their teams working from home disruptive. This was new to everyone, but it clearly impacted fundraising operations for charities, making a difficult job even harder, says Enthuse.

Although initially difficult, working from home is now a more comfortable position for charities. In the next six months, charities expect the split between working from the office and working from home to be around 67% to 33%. This more flexible approach to working may be one of the contributors to strong staff morale, with 84% ranking it as either good or excellent.

60% of charities surveyed say they are starting to see supporters re-engage with fundraising events and see this as an important reason to be looking forward over 2022. Fundraising events and activities are seen as the fastest growing source of income with 56% of charities predicting a rise in this area. This is not without its challenges in driving participation, but the sector is building flexibility into its offerings with virtual and hybrid events.

EXPECTATIONS FOR 2022. Charities of all sizes are feeling optimistic about 2022, with four out of five (79%) stating they are either very or fairly optimistic about the year ahead. Income growth is seen coming from all areas and after a difficult two years, the sector as a whole thinks it has turned the corner.

57% of charities are seeing more support from younger demographics. This rise in support from younger donors is likely due to a shift in how people give, says Enthuse. The acceleration of digital fundraising is seen as an opportunity by 61% of charities.

Despite the optimism and positive views on anticipated growth across fundraising areas, charities do see difficulties ahead. Even though they have seen supporters wanting to take part in events again, 83% of charities believe this will be a challenge to some extent. Tied to this is 77% being concerned about volunteers coming to help out at events. Enthuse comments that neither of these figures are surprising, and are likely - at least partially - down to there always being some caution around delivering event participants.

In terms of how charities will be approaching fundraising this year, 36% say they will be repeating campaigns from 2021; 29% state the majority of their time will be looking at new campaigns, and 35% will focus on reprising pre-Covid campaigns. Virtual events will continue to play a significant role as 64% state they are planning them for this year. A further 42% are running hybrid events, with 33% focusing on mass physical events.

ACCELERATED DIGITAL TRANSFORMATION. The Charity Pulse report observes that pandemic has accelerated digital transformation in the sector, but only 12% of charities would consider themselves “advanced” - meaning they have an integrated approach to digital fundraising and events, with personalised journeys and established digital platforms.

The largest group (40%) consider themselves to be “building” - these charities have a digital fundraising strategy, a digital lead and are building some capability in-house. Nearly half (48%) have virtually no in-house capabilities, and consider themselves to be either “ad hoc” or “starting out”. Those in the ad hoc category use digital tools on a campaign by campaign basis. Charities which are starting out (13%) are just beginning to learn how to use digital technology in fundraising.

Large charities are by far the most advanced in their digital journey with 71% stating they are either advanced or building. For small charities it is the reverse with 75% either ad hoc or starting out on digital fundraising. Medium charities sit in between with 75% either building or ad hoc.

When asked about any concerns relating to digital strategy, data privacy and compliance came out on top, with 62% seeing it as an issue. 60% of charities also cited the behaviour of platform owners as a concern - this was related to worries about platform owners collecting supporters’ data and re-contacting them. 57% also flagged developing skills in-house to run digital campaigns as an apprehension. Data security and data leaks came in lower at 45%.

Charity leaders more ambitious but big personal challenges

Charity leaders are emerging from the pandemic with a more ambitious outlook than pre-Covid – despite almost half of them feeling isolated during the lockdowns, according to research by law firm Shakespeare Martineau. When Covid-19 hit the UK, 90% of charity leaders reported feeling ambitious. This dropped to 79% during the pandemic, but has since risen to 92%.

Andrew Wilkinson, partner and head of charities at Shakespeare Martineau, says: “It is great news that leaders from the charity sector are feeling so optimistic. The pandemic has focused their minds in terms of allocating resources and there is clearly now more of a willingness to go out and do new, innovative things.

"When the pandemic started, many charities were worried they would be adversely affected. However, for many charities, it hasn’t been as bad as they were expecting. Similarly, we haven’t seen a lot of consolidation in the sector, which was also initially projected."

Nevertheless, personal challenges and dealing with them are of great concern to charity leaders. One in four (25%) charity leaders said imposter syndrome (a persistent inability to believe one’s success is deserved) and self-doubt were holding them back. More than two thirds (69%) of those who mentioned this said it made them feel more lonely and isolated. Maintaining a work-life balance, having time and confidence were important, with 21% of respondents choosing each of these options.

Pre-Covid, one in three leaders (33%) in the sector reported feeling lonely or isolated. During the pandemic, this surged to 48% and has since dropped to 42%.

Wilkinson says: "Those who work in the charity sector can be exposed to distressing situations and, emotionally, it can be a lot to deal with. Compassion fatigue and emotional burnout are well documented in the industry, and these can have a major impact on self-doubt, work-life balance, confidence and loneliness."

More than one in three (37%) leaders plan to invest more into their charities in 2022 when compared to the past year. Product development (37%) topped the list of resources bosses will be investing in, followed by learning and development (33%), technology (25%) and new markets (23%).

Mental health fundraising reaches target

Allianz Insurance has reached its target of raising £1m for Mind. The partnership launched in 2019 with the aim of raising funds for the mental health charity as well as supporting Allianz to create an open workplace where mental wellbeing is championed.

Despite the challenges of lockdown, which prevented many face to face fundraisers from going ahead, Allianz got creative with ways to raise funds - from shaving beards to cycling from London to Amsterdam. A key fundraiser was Stronger Together, which was designed to motivate and connect employees during lockdown. Fitness and wellbeing activities were logged using an app which turned into charity donations. Over 1500 employees took part, covering 180,887km by running, walking and cycling, spending 40,746 hours moving and raising £40,950.

Beyond fundraising, Allianz worked together with Mind to raise awareness of mental health, highlighting how people can access support, and encouraging employees to talk. Over the course of the partnership, 193 Mental Health First Aiders were trained and introduced to the organisation to support employees. Wellbeing activities, such as guided meditations and fitness classes, on occasion hosted by Mr Motivator, were also offered.

Bank partnership with blind people charity

The British Business Bank has entered into a partnership with the Royal National Institute of Blind People to help create an environment where blind and partially sighted people participate equally, breaking down barriers to the business world for people with sight loss.

Only one in four people with sight loss of working age are in employment. There are currently 11,000 people with sight loss in the UK who are actively seeking work, and one of the initial aims of the new partnership is to empower and enable entrepreneurs with sight loss to take the first steps toward starting their own businesses.

As a first step, the RNIB will produce braille, audio and large print versions of existing start up loans documents and will support the bank in providing accessible journeys across all of its customer facing channels. This will involve changes to the bank’s websites and its start up loans application process, as well as the provision of training to staff.

Additionally, to improve accessibility within its own recruitment process, the British Business Bank has become one of the first organisations to have passed part one of the Visibily Better Employer Framework to become a ‘Visibly Better Employer’. This quality standard helps employers to become more inclusive and will help the bank to increase the number of people with sight loss who apply for job opportunities and become employed by the organisation.

Individual donors to aid charities prefer anonymity

Research by UK aid organisations shows that 75% of people prefer to donate privately and only 14% want to be recognised for their donation; and when donating online, 58% don’t leave their name so that they can remain anonymous. Despite the challenges faced by many over the course of the pandemic, 41% of Brits have donated to charity within the last year. 41% of people believe that society has a duty to help people across the world

The research comes as the Aid Alliance launches a campaign to showcase the positive impact UK aid has within lower income countries and the vital role the UK plays.

The Aid Alliance brings people and organisations together to defend the 0.7% aid spending commitment in the 2015 International Development Act, as well as raise awareness and change public perceptions on aid and development.

It is made up of organisations including ActionAid, British Red Cross, Bond, Care, International Rescue Committee, One, Oxfam, Save the Children, Unicef and WaterAid.

When donating online, 58% don’t leave their name so that they can remain anonymous. This desire to go under the radar when donating is reflected in the fact that 46% of people don’t think that anyone they know donates to international aid organisations, and 30% are unsure.

Home improvement for Europe’s families

Kingfisher, the international home improvement company which owns B&Q and Screwfix in the UK, has surpassed its original target set in 2016 to help more than one million people in Europe with housing needs by 2025, as part of the group’s commitment to fight to fix bad housing. Through charity partnerships Kingfisher and its retail banners have supported projects that range from helping families with home repairs, to renovations for rehousing projects and teaching people essential DIY skills.

Last June, the group doubled its ambition and now aims to help two million people by 2025.

In Poland, colleagues transformed empty buildings into safe and secure homes as part of a “Repurposing Empty Spaces” project with Habitat for Humanity. In France, “DIY advisers” travelled to rural communities as part of the Bricobus project to teach socially isolated people essential DIY skills. In the UK, projects have included the building of a summer house for a children’s hospice in Northern Ireland and the refurbishing of flats for young people leaving care in England.

Caroline Laurie, director of responsible business and sustainability at Kingfisher, says: “Everyone deserves a home where they can feel warm, secure and safe. Our commitment to fight to fix bad housing is part of our ambition to lead the industry on responsible business practices and is integral to our strategy. We have now established charitable foundations in all of our businesses and believe this will help to accelerate our progress so that we can help more people live in better homes.”

Polly Neate, chief executive of housing charity Shelter, says: “Through our partnership with B&Q, our DIY Skills Advisers continue to provide help and training on home improvements to those who have experienced homelessness or bad housing, supporting them to create a safe and happy home.”

Charities sell investments to fill income gap

Research from investment managers James Hambro & Partners reveals 64% of charities with at least £1 million of investable assets have had to sell or cash in some of their investments during the Coronavirus crisis because they have suffered from a fall in income from, for example, fewer fundraising events. Also, four out of ten (42%) say they have been forced to do this to meet growing demand for their services during the pandemic.

Needless to say, charities with investible assets rely heavily on them to generate an income, but 18% in the James Hambro survey said the income they generate has fallen dramatically since the Coronavirus crisis started, and a further 52% said they have fallen slightly. Just one in ten (10%) said the income generated from their investments had risen with 20% claiming there had been no change.

Of the charities surveyed, 15% said that since the pandemic began the value of their investment assets had increased dramatically, and a further 59% said they have risen slightly as stock markets around the world have risen. Only 15% said they have fallen in value, with the remainder claiming there has been no change.

Numeracy gets City of London backing

The Lord Mayor’s Appeal has entered into a partnership with National Numeracy for 2022. The charity will join the Duke of Edinburgh’s Award, Place2Be, OnSide and Samaritans as a charity partner of the Lord Mayor’s Appeal. Each year through a series of dedicated events, including the annual City Giving Day, the appeal raises thousands of pounds for its partner charities as part of its ambition to address social issues and deliver programmes which can help to create impactful and positive change within the City.

The Lord Mayor, Alderman Vincent Keaveny, says: “I am delighted that the Lord Mayor's Appeal is partnering with National Numeracy to launch the 'Every Londoner Counts' campaign. By supporting numeracy, we can boost people's self-confidence, financial independence and employment prospects.”

The “Every Londoner Counts” initiative aims to improve employability and financial inclusion by supporting thousands of Londoners in greatest need to build confidence, skills and positive attitudes to basic numeracy through a network of 500 newly trained Numeracy Champions.

Charity CFOs frustrated by repetitive and manual tasks

“The future CFO” research conducted by Xledger, the cloud finance software provider, has reported on how chief financial officers in the charity sector are supported as their role evolves. It finds that the vast majority (81%) are still carrying out repetitive tasks and this could be impacting their ability to carry out other aspects of their role.

The research found that the more senior you are in a charity, the more likely you are to be carrying out repetitive tasks, such as invoice processing and expense claims, rather than spending time on projects that add strategic value to the organisation.

Senior executives (CFOs and heads of finance) in charities averaged a whopping 25 hours per week, compared to 15 hours for other finance decision makers. Some of the top frustrations that CFOs in the charity sector cited in their current roles include lack of access to the latest data in real time (32%), having to carry out repetitive and manual tasks (29%) and not being able to spend time on strategic tasks (23%).

Other key frustrations were not being able to work efficiently when away from the office (23%), too many silos making it difficult to work collaboratively with colleagues (16%) and a reliance on hard copies of documents (13%).

Mark Pullen, CEO at Xledger, comments, “The continued impact of the pandemic is putting financial pressure on the charity sector. Yet the fact that charities top strategic decision makers are spending up to 25 hours a week on low value-added tasks is astounding and will be a point of resistance in many roles. The results of this research may highlight not only the stresses of the CFO themselves, but of their whole team.”

Motorway services help to fuel cancer charity

Motorway service area operator Roadchef has raised £3m for its charity partner Cancer Research UK over the course of the last four years. The milestone comes as the partnership continues into 2022. Across Roadchef’s 30 service areas, team members have participated in all sorts of challenges and activities from bake offs, walks and big hikes, to head shaving. Fundraising at sites has also played a big role with Roadchef customers generously making contributions.

Central to the success of the partnership has been Roadchef employees acting as “Charity Champions”, who are tasked with organising and engaging team members across the country in fundraising initiatives. Stand-out challenges over the last four years include the Great North Run, the Thames Valley 50km and 100km walk, the gruelling Jurassic Coast Challenge and plenty of Cancer Research UK Shine Night Walks.

In addition to its team members’ fundraising activities, in 2021 the MSA operator also launched a toy dog called Bertie across its 30 service areas, with 25% of every sale being donated to Cancer Research UK.

Family building contracting business makes £1m pledge

Seddon - the UK’s largest privately owned and family managed national contracting business - is marking its 125th anniversary with a series of events and pledges to raise over £1 million for the Christie Charity (providing services over and above those from the NHS).

The fifth generation family business, headquartered in Bolton, has asked colleagues, customers and its supply chain to come up with their own personal pledges that pay homage to the notable number, whilst raising money for the hospital charity. So far, these include a challenging 125 mile walk, a 125 hole round of golf and a 125 km swim.

Founded in 1897 by George and John Seddon, what started out as a Salford based bricklaying business today employs over 650 people and has an annual turnover of £200 million.

Roger Spencer, CEO of the Christie NHS Foundation Trust, says: “We’ve worked with Seddon for over 25 years, and, during that time, they’ve raised a phenomenal £875,000 for the charity. It’s really exciting to be part of its latest year-long fundraising campaign, which we’re all hoping will see Seddon surpass the £1 million mark. The pledges we’ve heard of so far are fantastic and are sure to raise lots more money.

“The generous donation to the Christie Charity of £250 from every Seddon Homes house sold at Macclesfield development, which opened in December, is also predicted to add an incredible £175,000 to the current total during 2022.”

Charity wins vote from fund management employees

UK employees of fund management firm Invesco have voted for Dementia UK to be its charity partner for 2022-2023, benefiting ultimately via the Invesco Cares Foundation. Charities nominated by Invesco staff members had been narrowed down to three, and Dementia UK - the dementia specialist nurse charity - secured almost half of the votes to become the main recipient of funds raised by the firm over the next two years.

The money via the foundation will go towards funding two specialist dementia Admiral Nurses in the London area, where there are huge gaps in care provision, with one of the positions dedicated to supporting families with young onset (30-65 years) dementia.

Dementia UK’s Admiral Nurses work in hospitals, GP’s practices and local community services to provide clinical, emotional and practical support that enables people to live more positively with dementia.

Invesco raised over £260,000 for mental health organisation CALM (Campaign Against Living Miserably) in 2020-2021 through various fundraising activities, and has already kick-started the fundraising for Dementia UK with a £20,000 donation following the cancelled Christmas party.

Auto firm’s centres to continue fundraising activities

Automotive servicing and repair company Kwik Fit has raised more than £300,000 for its charity partner Prostate Cancer UK over the last year and will continue its fundraising over 2022. The company’s efforts have placed a greater focus on online activity and staff participating in virtual and individual events. These included a team of employees from the Fleet and Mobile division completing a round the world trip - walking, running and cycling a total of 25,734 miles and raising over £18,000.

Kwik Fit centres have remained open throughout the pandemic where the company has been providing information about the disease and has displayed the charity’s “Man of Men” icon in its reception areas, encouraging people to post photos on social media and prompt men in their network of friends to check their risk.

In addition, Prostate Cancer UK Man of Men pin badges have been available to customers in all centres, in exchange for either cash or card donations. Customers have also been able to add donations to orders made online.

Kwik Fit has more fundraising activity planned this year, depending on Covid-19 guidance, with potential activity including staff participating in Prostate Cancer UK’s bike rides to Amsterdam, the London Marathon and Great North Run, as well as the company hosting a number of golf days and in-centre activity.

Report shows overall solid year of donations

Data agency Wood for Trees latest State of the Sector Report shows that in terms of generosity last year wasn’t bad for charities. The report shows that overall income in 2021 was 9% higher than in 2020 and was above the levels of the three previous years. Most areas that produced donations performed similarly to 2020, thus continuing the shifts that Wood for Trees started to see in that year.

Regular giving was stable but down on previous years and with increases in other forms of giving the dependency has fallen with the percentage of income received from regular gifts down from 64% in 2017 to 54% last year.

In terms of channel of donation there has been the continued rise of digital and re-emergence of direct mail. 2021 also saw the continuing upward trend in the number of donors actively giving with an increase of 24%. As in 2020 this was largely driven by more people engaging in one-off donations and community fundraising. This is partly down to more donors being recruited but also due to lower attrition levels.

The rise in donor recruitment has also been driven by digital and direct mail, according to the State of the Sector Report. Direct dialogue recruitment was also higher than in 2020 but still sits much lower than pre-pandemic levels. The profile of these new supporters is changing (as noted in July last year) with a small but discernible shift towards a younger and less affluent demographic.

However, charitable givers remain more likely to be older and wealthier. Interestingly there is evidence that the amounts people are giving at are increasing, certainly in the early years. Average lifetime value after three years is up from around £100 to nearer £120. Time will tell if this is sustained but early results of cross sell and attrition look promising.

The exception here is community fundraising where lifetime values are lower. This is probably due to more people getting involved with lighter touch digital events. Consent rates remain low across the sector and have even fallen slightly.

Wood for Trees managing director Jon Kelly says: “These latest results show the resilience of the sector and the continued generosity of the UK population. They do show some shifts in the way that people are giving with more people giving in ad hoc ways rather than a commitment of regular giving which had become standard in recent years. It is likely that this is partly down to the effects of the pandemic but also perhaps an underlying social trend. The next few years will be interesting to see if these trends continue.”

Bank funds older people project

Barclays is contributing £100,000 to an older people community pilot project in Nottingham run by charity Independent Age. Aiming to help combat issues made worse by Covid-19, the new initiative matches older people with volunteers so they can work together to identify and achieve goals that can improve their lives. The project aims to reduce isolation and loneliness, address issues raised by poverty, improve physical health and mental wellbeing.

Independent Age volunteers will focus on the individual needs of the person they have been matched with to help improve their wellbeing. Notable achievements in similar projects include helping a women overcome her anxiety to resume going back to concerts, and supporting a bereaved man to go fishing again as he previously struggled on his own.

Barclays’ donation is through its 100x100 Programme, as part of its wider £100m Covid-19 Community Aid Package

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